Nano-Chromatic

It was one of the shortest tag lines I've ever written, but it was also one of the shortest briefs I’ve ever received. The brief was literally just: color. If there is one thing I learned at Apple it’s that less is always more. But man did we obsess about the “less.”

 

 
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In Montreal, a home depot type store called Rona created this clever banner to go beneath our billboard. It translates to "we recycle leftover paint." Well done, my friends.

In Montreal, a home depot type store called Rona created this clever banner to go beneath our billboard. It translates to "we recycle leftover paint." Well done, my friends.