Global Group Creative Director May 2022-present
Android / Chrome / Chromebooks
Lead the creative and strategic development of global, full-funnel campaigns for Android, Chrome and Chromebooks. Develop and execute work across a range of platforms including broadcast, OOH, digital, social, activations, retail and experiential. Partner with cross-functional teams to ensure consistency of voice and product magic. Always here to create work that emotionally resonates with audiences while delivering exceptional results.
Amazon
Global Brand Creative Director Jan 2020-Mar 2022
Amazon Prime Video
Oversee the global creative and strategic development for all Amazon Prime Video brand marketing. Develop and create 360 campaigns for the Amazon Prime Video brand to ensure consistency of brand voice throughout broadcast, social, experiential, and events.
RPA
V.P. Creative Director Jan 2012-Sept 2020
Honda / La-Z-Boy / FX Networks / LAIKA / Sealy / Tempur-Pedic
Developed 360 marketing campaigns for multiple clients and managed teams of 15-25 people for all creative output. Integral in retaining the Honda business after it went into review. Pitched and won several new business accounts and collaborated on briefs with strategic planning.
Team One
Creative Director Sept 2010-Jan 2012
Renaissance Hotel / Lexus / Ritz-Carlton / Heal the Bay / New Business
Concepted and executed multi-platform campaigns and strategic approaches for clients. Managed teams of 10-15 people for digital, broadcast, social, print and radio. Consistently presented work to clients and pitched new business.
TBWA / Media Arts Lab
Associate Creative Director June 2006-Sep 2010
iPhone / Mac / iPod / iPad
Wrote countless spots for the Mac vs PC campaign which Adweek named “Campaign of the Decade.” Concepted and produced numerous iPod commercials and ran the iPhone group teaching the world, “there’s an app for that.”
Deutsch
Freelance Copywriter Sept 2002-June 2005
Created digital, video, OOH and print campaigns for clients like Virgin Mobile, Monster.com, Lens Crafters, The Michael J. Fox Foundation and AOL.
Grey
Junior Copywriter Dec 2001-Sep 2002
Food Network / W Hotels
Wrote and developed digital, print, OOH and collateral ads for Food Network. Responsible for all of W-Hotel’s print, collateral and in-room signage. Was laid off and then hired back as a freelancer after W-Hotel client noticed the writing had changed.
Mad Dogs and Englishmen
Copywriting Intern May 2001-Dec 2001
Village Voice / Corcoran Group / Atkins / Moviefone
Worked for free and produced my very first print ad. Learned an invaluable lesson that if I can not get paid and still love doing a job, then it’s the right job for me.
Awards
Cannes Gold Cyber Lion
Adweek's Best Campaign of the Decade
Cannes Shortlist
Gold, Bronze & Silver Clios
Gold Effie
One Show Gold, Silver & Bronze Pencils
Art Directors Club
ADDYs
Communication Arts
Webbys
ThinkLA
Yahoo Big Chair Idea
Education
S.I. Newhouse School of Communication / Syracuse University
Creative Circus