World of Meh

It's no secret that most hybrids look pretty "meh." But the new totally redesigned Honda Insight is the first hybrid that doesn't actually look (or drive) like one. For this campaign we worked with the talented director Patrick Daughters (who I discovered went to my rival high school in Bethesda, Maryland). He was a dream to work with and more importantly we FINALLY put our competition to rest. GO BARONS!

 

Gold ADDY “Social Campaign”
Silver ADDY
“Television Campaign”
Silver ADDY “Campaign Sound Design”

 
 
 
 
 
 

We extended the campaign online to show the a-mehzing power of the Honda Insight.