#Skeletakeover

Skeletor, the breakout star of our Happy Honda Days campaign, was an obvious choice for a "social extension." So on Cyber Monday, one of the busiest shopping days online, Skeletor "hacked" Honda's Twitter page. Some thought it was real, some brands even played along and Tech Times called it “The Best Marketing Campaign Ever.” It received A LOT of press from publications like Adweek, The Drum, Digital Spy, Fox Sports and Creativity to name a few.

ADDY “Best of Show” (Happy Honda Days Campaign)
Gold ADDY “Best Integrated Campaign”
Gold ADDY “Best Social Media Campaign”
Silver ADDY “Branded Entertainment”