As The Room Turns
Most people think La-Z-Boy is just a bunch of overstuffed Dad recliners. But the truth is, they make great-looking furniture even I would put in my living room (I kid you not).
So to play up the honest reaction people have of, "Holy %$&#, I can't believe that's La-Z-Boy!" we used the over-the-top context of a cheesy soap opera. And it worked like a charm. And by “charm” I mean 36 months of same store sales increases.