Have #TheTextTalk

With 1 in 3 parents texting and driving with their child in the car, we knew there was an important conversation to be had. So for Distracted Driving Awareness Month, we flipped the script and encouraged kids to become the role models and have #TheTextTalk with their parents.

We created shorter teasers which were promoted through Honda’s Instastories.

We also encouraged people to take #TheTextTalk pledge and vow to drive free of distractions.