SUPER BOWL YEARBOOKS
For the Super Bowl, Honda wanted to celebrate their belief in the Power of Dreams and the importance of never giving up on them. So what better way to show a dream's potential than with nine A-list celebrities encouraging viewers to never give up on their dreams via their own (and rather awkward) yearbook photos?
It was a multi-faceted process using their very real (and very low res) yearbook photos, 3D body scans, look-alike stand-ins of the celebrity's younger selves, and pre-recorded voiceovers.
To tease the campaign, we had Steve Carell dispel his infinite wisdom on social media.
Celebs from the spot and influencers posted #tbt yearbook photos of their younger selves along with words of encouragement on their social media channels. Some celebs like Viola Davis and Stan Lee even surprised and delighted fans on Twitter by responding to people’s posts about being disheartened or discouraged. Fans were ecstatic to receive such positive words from their idols about never giving up on themselves or their dreams.
Some of the incredible press including the Today Show and a spoof on The Ellen Show.
We even launched a SnapChat Lens so fans could create an 80’s style #tbt yearbook photo of themselves.